China's smartphone brands have been growing fast in recent years, though they have been in India for a short time. VIVO,xiaomi, OPPO and lenovo occupy the top five spots in the Indian market, according to new data released recently by market Research firm Cyber Media Research (CMR). The combined market share of the four Chinese companies has risen to 40.3%, surpassing Samsung.

Market analysts believe that China's smartphone race to control India market quickly, not rely on price war like ten years ago, but based on the following three strategies.

First, the rapid growth of middle-end market;

Second, technological innovation in dual cameras and fingerprint codes; Third, bold marketing input and channel sharing.

VIVO, which entered the Indian market in 2014, was the first to build factory for smartphones in India. It relies heavily on strong offline sales and has established branches in 400 cities across India's 22 states. The company won the naming rights of the Indian cricket league in 2015, and began hiring Bollywood superstar Ranveer Singh as an ambassador in 2016.